The Find Frolf
promise

Version 1.0 · 2026 · Identity, voice & system

The disc golf atlas, mapped by the people who play it.

01

What we're building

Find Frolf is a field guide, not a billboard. We map every disc golf course on earth and tell the honest truth about each one — for the weekend beginner and the touring pro alike. Everything in this guide protects that promise.

01

Map everything

Every course, hole by hole, GPS-accurate — drawn by the locals who actually play them each week.

02

Tell the truth

Verified rounds only. No paid placements, no fake reviews, no algorithm deciding what you see.

03

Bring everyone

From a kid's first putter to a 1000-rated drive — the same honest map and a warm welcome to the round.

02

How we talk

We sound like a knowledgeable local at the first tee: honest, warm, and specific. Never corporate, never hype. If a sentence could appear in any SaaS brochure, rewrite it.

Honest above all

We tell the truth about a course — the mud, the OB road, the missing chains. Trust is the product.

Warm, never corporate

Talk like a person who loves the game, not a platform onboarding a user.

Specific & knowledgeable

"Tight cedar corridors" beats "varied terrain." We actually play; it shows in the details.

Everyone's welcome

Never gatekeep. Beginner and pro get the same respect and the same warm invitation.

✓ Sounds like us

"Honest reviews from real rounds — including the muddy walk to hole 12."

✕ Not us

"The #1 BEST disc golf courses you NEED to play this year!!!"

03

Free forever

No paid placements. No premium tier. No algorithm deciding what you see. Find Frolf is a field guide built by disc golfers, for disc golfers — and it stays that way.

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